Case Studies : Coca-Cola India | Social Responsibility Initiatives

Coca-Cola India: Social Responsibility Initiatives

Research Project Background
This case study is one of ten that were chosen as part of the Enhancing Business-Community Relations project in India implemented in collaboration with The Energy and Resources Institute (TERI). These cases document examples of engagement between businesses and communities and can be used as learning tools for the promotion of responsible business practice and sustainable development. The Enhancing Business-Community Relations project is a joint international initiative between United Nations Volunteers (UNV) and the New Academy of Business. Implemented in seven developing countries, the purpose of the initiative was to collect and document information on business-community practices as perceived by all stakeholders, build partnerships with them and promote corporate social responsibility practices. It is also intended to enhance international understanding of business-community relations through information sharing and networking with other countries especially those participating in the project - Brazil, Ghana, India, Nigeria, Philippines, South Africa and Lebanon. The findings and recommendations reflected in the case study are those of the author and do not necessarily reflect those of UNV, TERI or the New Academy of Business. It is important to note that these cases were written as examples of business-community initiatives. They do not constitute a comprehensive assessment of the company's social responsibility

1. Introduction :
The following case study provides one of the most interesting accounts contributing to the India part of the Enhancing Business-Community Relations project of the difficulties businesses can face in being accepted as a true corporate citizen. Although Coca-Cola India has a department that deals specifically with social and environmental community initiatives, this has not proved enough in the attempt to escape controversy, particularly regarding before-profit practice. In light of reported recent events in Kerala, this case study will not only discuss philanthropic activities in education, healthcare and water conservation, but also the alleged contamination of local water supplies by the company and issues that arise from the allegations.

Case Studies : Lupin Human Welfare and Research Foundation

Lupin Human Welfare and Research Foundation: A Step Towards Blue Revolution in Bharatpur District

Research Project Background :
This case study is one of ten that were chosen as part of the Enhancing Business-Community Relations project in India implemented in collaboration with The Energy and Resources Institute (TERI). These cases document examples of engagement between businesses and communities and can be used as learning tools for the promotion of responsible business practice and sustainable development. The Enhancing Business-Community Relations project is a joint international initiative between United Nations Volunteers (UNV) and the New Academy of Business. Implemented in seven developing countries, the purpose of the initiative was to collect and document information on business-community practices as perceived by all stakeholders, build partnerships with them and promote corporate social responsibility practices. It is also intended to enhance international understanding of business-community relations through information sharing and networking with other countries especially those participating in the project - Brazil, Ghana, India, Nigeria, Philippines, South Africa and Lebanon. The findings and recommendations reflected in the case study are those of the author and do not necessarily reflect those of UNV, TERI or the New Academy of Business. It is important to note that these cases were written as examples of business-community initiatives. They do not constitute a comprehensive assessment of the company's social responsibility

1. Introduction :
This case study concerns Lupin Limited, one of India s largest pharmaceutical companies. Lupin established a Foundation in 1988 which has engaged with farming communities in Bharatpur District, and since 1995 has worked with them to establish a fish hatchery. This not only aimed to produce more sustainable fish supplies, but attempted to utilise underemployed 3 people in the area and thus maximise the farmers incomes. As such the case provides an interesting example of a move away from ad hoc corporate donations to strategic longer-term social investment. The project is discussed in the context of the Bharatpur economy. Questions remain, however, regarding the sustainability of the fisheries as a reliable source of income for the farmers should the Foundation withdraw funding

Group Discussion : IIM Indore and FMS Delhi GD/PI 2003

IIM Indore

Group Discussion : IIM Kozhikode GD/PI 2003

GD Topics
Paper clipping on Shiv Sena creating a problem on Valentine’s Day. Discuss the image.
Paper clipping on management of plastic waste. Discuss the image.

Group Discussion : IIM Lucknow GD/PI 2003

Group Discussion : IIM Calcutta GD/PI 2003

Group Discussion : IIM Bangalore GD/PI 2003

Case Study : IIM Ahmedabad Case Studies/PI 2003

Case Studies

Case I
There is a bank robbery. A cashier violates the code of conduct but saves the bank’s money. What should the chief manager do with the cashier?