(Paper) UPTU: Model Question Paper MBA First Semester Examination (Marketing Management)

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Uttar Pradesh Technical University

UPTU: Model Question Paper MBA First Semester Examination, 2008-09

MARKETING MANAGEMENT

PART I

Q.1. This question contains 20 objective type questions. Choose the correct answer and writtes serial order.

1)“Consumers may share a strong need that cannot be satisfied by an existing product”

The above mentioned statement indicates:
a) Nonexistent demand
b) Latent demand
c) Unwholesome demand
d) Full demand

2) “The concept that consumers will favour those products that offer the most quality, performance, or innovative features” is:
a) product concept
b) production concept
c) selling concept
d) marketing concept

3) “Many people want a BMW sport car but only a few of them are willing and able to buy one”, the statement indicates:
a) Needs
b) Wants
c) Demand
d) Desire

4) “Mr. Stephen brown, an American needs a veggie burger for breakfast,”

The statement indicates:
a) wants
b) Bundle
c) Product
d) Price

5) “The.....................concept is based on the development, Design and implementation of marketing programs, processes, and activities that  Activities that recognize their interdependencies”.
a) Holistic marketing
b) Relationship marketing
c) B to B marketing
d) B to C marketing